Alphabet Soup is a super-cool kids streetwear label from Melbourne.

A few years back, they recognised that there were many young parents (including themselves) looking for cool clothing for their kids. So they decided to start their own label for kids, with an edgy skate and surf feel.

Alphabet Soup was launched in Winter 2011 and has steadily grown since then. Designed for kids aged 1-12 years, Alphabet Soup takes direct influence from music, action sports and popular street culture. The range is an eclectic product mix with one thing in common - kids of all ages will want to wear it.

In fact, the motto behind Alphabet Soup is this... “We just make what kids want”No gimmicks, no fuss!

All of the crew at Alphabet Soup HQ are a pack of misfits that act like big kids and just love what they do!