Channelling a refined crafty vibe with a smattering of nature, Melbourne-based label Wilson & Frenchy have managed to roll a whole lot of thoughtfulness into one adorable baby brand.

Sure, your bundle will look amazingly sharp in any one of their items, but the beauty of Wilson and Frenchy is more than one layer deep. Each design is printed on the finest threads of cotton. And only in factories that proudly wear the fair trade sticker. What’s more, each design is unique – having been individually illustrated by hands with over a decade’s experience.